Fitzrovia Buttonholes – Handcrafted by Your Local Florist

Welcome to Fitzrovia Flowers, where our love for floral artistry shines through every detail. Our elegant buttonholes are hand-crafted right here in Fitzrovia, perfect for weddings, proms, special occasions, or simply to add a floral touch of distinction to your day. As your trusted local florist, we know how important quality and freshness are — that’s why we use the finest blooms sourced daily from the market.

We’re nestled close to iconic Charlotte Street, with quick access to Goodge Street and the beautiful Fitzroy Square, so we know just what fits the style and spirit of our neighbourhood. Our experienced florists design each buttonhole with care and creativity, offering advice from years of delivering floral joy to Fitzrovia and nearby areas like Soho, Marylebone, and Bloomsbury.

  • Same-day delivery in Fitzrovia, Soho, Marylebone, and Bloomsbury
  • Order online before 3 PM for fresh floral buttonholes delivered to your door
  • Friendly, expert service from your local Fitzrovia florist

With a passion for local charm and personal touches, Fitzrovia Flowers makes ordering flowers and bouquets easy and enjoyable. Whether you’re preparing for a celebration or want to surprise someone with a personal flourish, our team is here for you. Order online today and experience the care, trust, and expertise that make us Fitzrovia’s favourite florist.

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BUTTONHOLES
A refined floral buttonhole rests against a pale beige, lightly woven fabric, the subtle linen texture catching the light and setting a calm, neutral stage for the flowers. Dominating the composition are two open lisianthus heads, their petals a soft, creamy white with gently frilled rims painted in a deep purple, as if brushed by watercolour. The colour drifts inward from the edges, giving each bloom a luminous depth. Nestled around them are fine clusters of tiny white filler flowers, airy and delicate, evoking the gentle breath of baby's breath and filling the gaps with a soft, misty charm. Rising alongside is a slim stem of muscari, its tiny, densely packed, bell-like florets forming a textured purple column, echoing the lisianthus edges but with a cooler blue-violet tone, like a cool morning shadow on a Fitzrovia side street. Feather-light greenery, similar to asparagus fern, spills out in graceful fronds, its fine needles creating a whispery contrast to the smooth petals, while a few slightly broader green leaves provide structure and balance. Two small, unopened pale green buds sit quietly within the cluster, suggesting the promise of future blossoms and the unfolding of a special day. The florist has bound the stems together with immaculate white satin ribbon, wrapped snugly and finished with a neat, tailored bow that suggests careful, practiced hands-much like those preparing buttonholes in a studio near Goodge Street or around Tottenham Court Road. The mood is one of quiet sophistication and tender anticipation, a small yet significant floral accent ready to be pinned to the lapel of a groom, groomsman, or prom guest stepping out into central London's streets.
LILIUM & LISIANTHUS GROOM BUTTONHOLE
£85.00
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A refined floral boutonniere is displayed against a finely woven, neutral linen backdrop, the light beige fabric evoking the relaxed elegance of a Fitzrovia townhouse or a boutique venue tucked between Great Portland Street and Goodge Street. The composition draws the eye first to its cluster of soft pink, multi-petalled blossoms at the centre-petals slightly ruffled and layered like miniature garden stocks-each flower shading from a gentle blush at the base to a deeper rose at the tips, suggesting tenderness and romance. Threaded throughout this central cluster are delicate sprays of white baby's breath, their tiny star-shaped blooms forming a gauzy halo that adds texture and airiness without overwhelming the main flowers. Here and there, small spikes of lavender and deep purple blooms emerge, their cooler tones adding visual depth and a whisper of twilight contrast to the otherwise pastel palette. To one side, a line of creamy white and pale green buds-reminiscent of fresh freesia-stretches outward, still closed, embodying the idea of new beginnings, as though ready to open during a city ceremony or intimate reception near Fitzroy Square. The entire arrangement is underpinned by lush, saturated green leaves, broad and glossy, providing a strong, verdant frame. Finer sprays of grass-like and feathery foliage spill out softly, giving a natural, slightly wild accent that feels freshly gathered rather than overly formal. At the base, the stems are neatly aligned and wrapped in a luminous fuchsia pink satin ribbon, tied into a careful bow whose smooth loops and trailing tails glimmer gently in the light. The overall mood is one of quiet celebration and handcrafted care, the sort of bespoke buttonhole a local London florist might prepare for a wedding party or prom couple getting ready just off Tottenham Court Road.
LISIANTHUS & ANEMONE GROOM BUTTONHOLE
£80.00
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A refined peach rose boutonniere is presented horizontally across a pale beige, linen-textured fabric, its understated backdrop reminiscent of the calm interior of a Fitzrovia townhouse near Tottenham Court Road. At the heart of the design sits a single rose, partway between bud and full bloom, with petals that spiral outward from a deeper apricot core into softer pastel peach and buttery cream at the tips. Surrounding this focal bloom, clusters of white baby's breath appear like tiny stars, their fine stems and minute blossoms adding a gentle, romantic haze around the rose. Slender green blades of foliage and a pair of structured, darker green leaves emerge from behind, their shapes and tones lending balance and a hint of garden freshness, as if just gathered from a sheltered courtyard off Fitzroy Square. The stems are tightly gathered and wrapped in a smooth peach satin-style ribbon, wound with the kind of precision a professional florist at Fitzrovia Flowers would bring to wedding work, finishing in a small, tidy bow that sits neatly at the base. Soft, diffuse lighting washes across the scene, picking up the velvet texture of the petals, the crisp whiteness of the gypsophila, and the subtle crosshatch of the woven textile beneath. The overall impression is one of serene, polished beauty, perfect for a groom, best man, or special guest heading to a civil ceremony at a nearby registry office or an intimate celebration in a local restaurant, carrying with them a tasteful touch of colour and meaning pinned close to the heart.
ORANGE ROSE GROOM BUTTONHOLE
£85.00
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An elegant boutonniere lies carefully placed on a pale beige, linen-like fabric, its slightly coarse weave creating a warm, understated backdrop that could easily belong to a stylish Fitzrovia townhouse or boutique hotel. At the centre, a single white phalaenopsis orchid unfurls its generous petals, smooth and luminous, as if gently lit by soft afternoon light filtering down from nearby Charlotte Street. The orchid's throat reveals delicate touches of creamy yellow, fading into muted reddish-orange speckles that lend the bloom a quiet complexity. Around it, small clusters of white baby's breath appear like a fine mist, their tiny, papery flowers introducing a romantic, cloud-soft texture that cushions the central orchid. To the left, two rounded lime-green chrysanthemum buds, tightly packed with tiny petals, add a bright, contemporary twist, their almost fuzzy surface inviting the eye to linger. Beneath the flowers, a rich green leaf anchors the arrangement, its broad shape providing a natural base, while a smaller, darker leaf near the stem adds depth and balance. The stems themselves are wrapped with precision in a vivid crimson satin ribbon, the smooth, glossy fabric spiralling down into a neat, compact finish that hints at celebration and tradition. The interplay of white, fresh green, and bold red gives the boutonniere a refined yet joyful character, ideal for a groom, best man, or guest at a London city-chic wedding. Crafted with the care of an experienced local florist, it feels ready to be pinned on just before a ceremony, perhaps moments before stepping out onto the streets of Fitzrovia for timeless photographs.
ORCHID & CHRYSANTHEMUMS GROOM BUTTONHOLE
£85.00
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An elegant floral boutonniere lies centered on a pale beige, linen-like fabric, the soft, woven background creating a calm, neutral stage for the refined details of the piece, like something set out on a dressing table in a Fitzrovia townhouse before a ceremony. The focal point is a flawless white Phalaenopsis orchid, its wide, satin-smooth petals unfolding in a gentle curve around a throat washed with creamy yellow and subtle orange tones, giving a sense of warmth and depth at its heart. Around this central bloom, clouds of delicate baby's breath form a halo of tiny white blossoms, each miniature flower catching the light and adding an airy, almost mist-like texture that softens the overall shape. Deep and mid-green foliage is tucked throughout the design, leaves varying from broad and pointed to slim and elongated, giving structure and a fresh garden feel, as if the piece had just been assembled in a local studio near Tottenham Court Road. On one side, a bright cluster of round, glossy red berries adds a vivid burst of colour, their smooth skins reflecting light and hinting at festive gatherings and winter weddings. Intermingled are a few softer, pale green buds, offering a quiet contrast and suggesting the natural progression from bud to berry. At the base, all stems are neatly bound in a rich red satin ribbon, wrapped snugly and tied into a compact knot with short, tidy ends, giving the boutonniere a polished, ready-to-wear finish. The overall impression is of a thoughtfully crafted, timeless accessory, ideal for a groom, groomsman, or special guest attending a wedding, formal dinner, or seasonal celebration in and around Fitzrovia, blending understated luxury with heartfelt simplicity.
ORCHID & HYPERICUM GROOM BUTTONHOLE
£85.00
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On a pale, natural linen backdrop that recalls the relaxed yet refined interiors of Fitzrovia cafes, a delicately crafted pink rose boutonniere is showcased from a softly overhead perspective. The central rose is in a perfect semi-open stage, its petals smooth and velvety, unfurling in tight spirals from a powdery blush core to slightly deeper pink edges that curl outward with a gentle, romantic flourish. Encircling the bloom, clusters of white baby's breath form a soft halo, each tiny flower resembling a pearl suspended on fine green stems, adding both lightness and classic charm. Behind the rose, slender strands of vivid green, grass-like foliage fan out in an airy spray, suggesting motion and freshness, while a broader, darker green leaf is folded with precision to cup the base of the composition, giving the piece a tailored, couture feel. The stems are bound with a sleek satin ribbon that shifts between lavender-pink and deeper magenta-purple, its subtle sheen catching the light and echoing evening celebrations along nearby Tottenham Court Road. The ribbon is tied in a minimalist knot, clean and modern, leaving the flowers themselves to speak of romance and care. The neutral, woven texture of the linen beneath is clearly visible, its faint grid of fibres creating an understated canvas that lets every petal and leaf stand out in quiet detail. Soft, even lighting casts the gentlest of shadows, emphasising the contours of the rose and the layered craftsmanship, making this boutonniere feel perfect for a Fitzrovia wedding, a West End prom, or any formal occasion where a single bloom can tell a personal love story.
PURPLE ROSE GROOM BUTTONHOLE
£80.00
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A meticulously crafted buttonhole lies on a pale beige, woven fabric background, its texture reminiscent of simple, elegant table linens you might find in a Fitzrovia restaurant hosting an intimate reception. The central feature is a single, striking hot pink rose, the bloom fresh and full, with tightly swirled inner petals gradually unfurling into larger, softer edges that seem to glow with fuchsia and raspberry tones. Around its base, a cloud of delicate white baby's breath softens the composition, each tiny bloom a pinpoint of light that adds purity and airiness, like a breath of calm on a busy London afternoon. Clustered among the white flowers sit several bright red hypericum berries, smooth and shiny, bringing a playful, berry-red accent that hints at warmth, celebration, and maybe even a winter wedding near Goodge Street or around the quiet corners of Fitzroy Square. The greenery forms a thoughtful frame: fine, fern-like sprigs lend a gentle, feathery movement, while deeper green, broader leaves are artfully curled and layered to create structure and contrast, holding the rose proudly at centre stage. The stems are bound together with a rich red satin ribbon, wrapped neatly and secured in a compact knot or tiny bow, the fabric catching the light with a discreet, luxurious sheen. Soft, natural lighting casts gentle shadows that highlight the contours of each petal and leaf, making the boutonniere feel alive and ready to be pinned to a groom's or groomsman's lapel. It evokes the quiet excitement of a wedding morning in Fitzrovia, thoughtfully composed by a local florist who understands both tradition and modern city style.
RED ROSE & HYPERICUM GROOM BUTTONHOLE
£80.00
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A romantic boutonnière rests diagonally across a pale beige, linen-like fabric, the subtle weave of the background evoking the tactile charm of a Fitzrovia studio or loft. At its centre, a single rosebud in a vivid shade of fuchsia or deep pink is tightly furled, each petal smooth and satin-soft, curving inwards to create a sense of quiet anticipation. Gathered close around the rose are airy tufts of white baby's breath, their fine, multi-headed blooms forming a delicate constellation that contrasts beautifully with the bold, saturated colour of the rose. Surrounding the flowers, wisps of bright green, grass-like foliage reach outwards in graceful arcs, giving the boutonnière an effortless, natural movement, while a few more solid, darker green leaves tuck in behind, anchoring the arrangement. The stems are neatly brought together and bound with a coral-to-red satin ribbon, its lustrous surface catching the light in gentle flashes that suggest celebration and ceremony. The ribbon is wrapped with precision, forming a compact handle and a tiny flourish at the base, as though tied by a florist's practiced hands on a calm morning near Goodge Street. Soft, even lighting illuminates the entire piece, highlighting the freshness of the petals and the crisp whites of the gypsophila. The composition feels intimate yet refined, perfectly suited to a wedding day walk through central London streets or a special event where a single rose on the lapel carries deep personal meaning. One can almost imagine the faint, green scent of the foliage and the sweet, dewy fragrance of the rose as it is pinned in place.
RED ROSE GROOM BUTTONHOLE
£80.00
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This delicately composed boutonniere, resting atop natural woven linen like those seen in Fitzrovia's boutique galleries, captures the essence of urban romance and thoughtful artistry. Anchored at its heart is a tightly furled rosebud in gentle pink, its gradual tonal shift from deep blush at the core to pale pink on the outermost petal reflecting the subtle sophistication of Fitzrovia's garden squares. Alongside, a creamy peach alstroemeria unfurls its petals, revealing a sunlit touch of yellow and artistic streaks-a nod to the creative flair that defines local artisans. Clouds of soft baby's breath bring an ethereal lightness, while miniature green cushion mums provide cheerful pops amidst the palette. The foliage-architecturally arrayed-adds depth and movement: tall, grass-like blades reach upward, while glossy broad leaves create stability at the base, evocative of Fitzroy Square's green refuge. The stems are neatly bundled and circled by a lustrous fuchsia satin ribbon, tied with an exquisite bow whose glossy hues shimmer in the daylight. The precisely woven textile background-pale and structured-frames the boutonniere in gentle contrast, highlighting its handpicked beauty. Designed for celebrations from wedding receptions along Great Portland Street to refined soirées in Fitzrovia's heart, this floral accessory quietly exudes classic charm, sincerity, and elegant craftsmanship-making it the perfect adornment for any formal London occasion.
ROSE & ALSTROEMERIA GROOM BUTTONHOLE
£99.00
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A refined floral boutonniere is displayed on a subtly textured, light beige fabric that resembles natural linen, its neutral tone giving centre stage to the intricate flowers. Dominating the arrangement is a pristine white alstroemeria bloom, its petals slightly ruffled at the edges and adorned near the base with fine, painterly flecks of reddish-brown, which draw attention towards the open throat and pale stamens. Beside it rises a sculptural cone of vivid green buds, likely Ornithogalum, each bud tightly layered to form a gently tapering spike that adds a contemporary, architectural feel. Nestled between these elements are clouds of tiny white baby's breath, their minuscule florets forming a delicate mist that softens the composition and enhances its romantic tone. A mix of dark, tapered leaves and slender, grass-like strands fan out beneath and around the flowers, the leaves glossy and firm while the wispy fronds curve and twist lightly, providing contrast and depth. On the right-hand side, the stems are gathered and secured with a bright pink satin ribbon, tied neatly into a petite bow that introduces a joyful, celebratory splash of colour. The lighting is even and gentle, as if the piece were laid out on a dressing table in a Fitzrovia townhouse just off Tottenham Court Road, carefully prepared for a wedding, civil ceremony, or prom. The arrangement feels calm and polished yet full of promise, evoking the soft rustle of occasion wear and the quiet excitement of stepping out into central London streets for a special day, with the freshness of the flowers echoing cool morning air after a walk through nearby Fitzroy Square Gardens.
WHITE ALSTROEMERIA GROOM BUTTONHOLE
£80.00
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A delicately composed white lisianthus boutonnière rests at a gentle diagonal on a pale beige, linen-style fabric, the weave of the cloth subtly visible and reminiscent of the textured table linens seen in Fitzrovia's boutique restaurants. The central flower is a fully opened eustoma bloom, its pure white petals soft and slightly ruffled, curling outwards to form a generous, cup-like shape that radiates quiet sophistication. Two slender buds sit closely beside it, tinged with creamy green and still tightly wrapped, hinting at new beginnings and the tender calm of a wedding morning walk through nearby Fitzroy Square Gardens. Airy sprigs of white baby's breath weave between the main flower and buds, creating a light, cloud-like halo of tiny blossoms that softens the composition. Behind them, fine, grass-like blades of dark green foliage sweep outward toward the lower left of the frame, lending a sense of movement, while a single broader green leaf provides a solid backdrop, making the white petals stand out in gentle relief. The stems at the base are bound carefully with a bright fuchsia satin ribbon, its smooth, luminous surface tied into a small, confident bow that introduces a vivid, playful note against the muted fabric and classic white-and-green palette. Soft, even lighting enhances every contour and petal edge without harsh shadows, evoking the feel of a thoughtfully prepared wedding accessory laid out on a dressing table in a Fitzrovia townhouse before the ceremony. This image conveys the artistry and care of a skilled florist, capturing a boutonnière perfectly suited to a groom, best man, or stylish guest celebrating in intimate venues around Tottenham Court Road or the surrounding streets.
WHITE LISIANTHUS GROOM BUTTONHOLE
£80.00
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A single, immaculate white orchid boutonniere is presented horizontally on a pale beige linen-textured cloth, the kind of refined yet simple setting you might find on a dressing table in a Fitzrovia townhouse just before a wedding. The orchid, a pristine Phalaenopsis bloom, takes centre stage with its broad, smooth petals unfolding like gentle wings. Their pure white surface subtly reflects the soft, even light, while the flower's throat reveals fine touches of creamy yellow and whisper-soft pink, giving depth and character to its heart. Nestled closely around the base, clusters of delicate white baby's breath form a light, cloud-like collar, each tiny blossom contributing to an ethereal, romantic haze. Slender, vivid green leaves emerge from behind the floral cluster, adding a fresh, botanical edge that speaks of early-morning market selections from nearby central London flower stands. Along one side, a short stem bears several tightly closed, lime-green orchid buds, poised in quiet anticipation of future flowering and symbolising new beginnings. The stems of the arrangement are neatly aligned and bound with a slim band of bright fuchsia satin ribbon, tied into a small, graceful bow. The ribbon's glossy finish catches just enough light to offer a joyful, celebratory accent, contrasting beautifully with the neutral fabric beneath and the calm whites of the blooms. The linen background, gently textured and warm in tone, frames the boutonniere without distraction, allowing every petal and sprig to be clearly appreciated. This floral piece feels perfectly suited to a groom or special guest heading to a ceremony near Goodge Street or a reception tucked away off Tottenham Court Road, radiating quiet elegance and intimate celebration.
WHITE ORCHID GROOM BOUTONNIERE
£85.00
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A refined white orchid boutonniere lies carefully placed on a pale beige, textured fabric that resembles natural linen, the woven threads subtly visible and lending a warm, organic feel. At the centre of this elegant composition is a flawless Phalaenopsis orchid bloom, its smooth, ivory-white petals opening like calm wings in soft, diffused light. The orchid's throat reveals a gentle wash of pale yellow and creamy tones, adding just enough colour to suggest life and freshness without disturbing the minimalist palette. Encircling this focal bloom are numerous sprigs of delicate baby's breath; each Gypsophila cluster forms tiny, star-like white blossoms that collectively create a misty, cloud-like aura around the orchid, softening its strong, sculptural form. Interwoven among the baby's breath are fine, airy strands of green foliage, perhaps asparagus fern or a similarly light greenery, their slender fronds adding movement and a fresh, botanical scent that one might associate with stepping into a local Fitzrovia flower shop on a cool morning. The stems are neatly aligned and expertly bound in a crisp white satin ribbon, wrapped smoothly and tied into a small, understated bow that signals careful, professional craftsmanship. Against the neutral oatmeal backdrop, the white tones appear particularly pure, while the greens offer a subtle, lively contrast. The overall feel is one of serene sophistication, ideal for a groom, groomsman, or special guest attending a wedding near Charlotte Street or Portland Place, where understated style and thoughtful floral details help to tell the story of love, unity, and quiet celebration in the heart of central London.
WHITE ORCHID GROOM BUTTONHOLE
£85.00
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A single ivory-white rose boutonniere is presented on a pale beige, linen-like cloth, the texture of the fabric forming a gentle crosshatch that echoes the quiet, understated charm of Fitzrovia side streets. The focal rosebud, creamy and smooth, is half-open, with tightly layered petals that curl inwards, suggesting both freshness and anticipation. Its velvety surface seems almost touchable, like silk brushed with morning dew. Around and just behind the rose, tiny white flowers of baby's breath cluster together, each blossom no larger than a pinhead, creating a misty, romantic frame that softens the clean lines of the central bloom. Rich green foliage anchors the composition: slim, pointed leaves fan out discreetly, while a couple of more feathered sprigs add a sense of lightness and depth, as if the flowers have just been gathered from a well-kept city garden off Tottenham Court Road. The stems of the rose, gypsophila, and greenery are carefully aligned, then wrapped in a band of pristine white satin ribbon. This ribbon is smoothed tightly around the stems before being finished with a neat, symmetrical bow, positioned just under the flower head so it feels both decorative and functional, ready to be pinned to a jacket. Soft, diffused lighting washes over the scene, highlighting the subtle variations between the warm white of the petals, the crisp white of the ribbon, and the cool whites of the baby's breath. There are no harsh shadows, only a calm glow that makes this boutonniere feel intimate and personal, ideal for a groom or groomsman at a central London wedding, a civil ceremony near Fitzrovia, or any special occasion where quiet elegance and heartfelt detail are cherished.
WHITE ROSE GROOM BUTTONHOLE
£80.00
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