At Fitzrovia Flowers, our experienced local florists take immense pride in delivering bouquets and arrangements that radiate beauty and freshness. Whether you’ve received bouquets as a gift, ordered flowers for a special event, or use our services to brighten up your business, keeping your blooms vibrant for as long as possible is a top priority. That’s why we’ve put together these Fitzrovia Flowers care tips—tried, tested, and recommended by our expert florists serving households, weddings, and businesses across the Fitzrovia area.
Every bouquet is unique, and knowing the flowers in your arrangement helps you care for them best. Fitzrovia Flowers often feature popular seasonal favourites like roses, lilies, tulips, peonies, or locally-sourced wildflowers. Each variety has its own needs, but these guidelines will keep most blooms happy and healthy.
Upon receiving your flower delivery, remove any wrapping as soon as possible. This allows the flowers to breathe. Our Fitzrovia florists recommend using a clean, sharp pair of scissors or floral snips to cut 2–3cm off the base of each stem at a 45-degree angle. Cutting at an angle increases the surface area for water absorption and prevents stems from sitting flat at the bottom of the vase, reducing blockages and prolonging vase life.
Place the freshly trimmed stems into a clean vase filled with lukewarm water and the flower food sachet provided. If you’ve purchased from Fitzrovia Flowers, our bouquets include nourishing preservatives blended by our florists for optimal freshness and water clarity.
Fresh water is vital for the health of your blooms. Top Fitzrovia Flowers care tips from our florists include changing the water in your vase every two days. Each time, give the vase a quick rinse to remove any bacteria, and wash away any fallen leaves or petals. This prevents bacterial build-up that can shorten the vase life of all flowers.
Re-trim the stems whenever you change the water, maintaining that sharp, angled cut. This small step ensures the stems remain open to water uptake, helping them look their best for longer.
Position your flowers away from direct sunlight, heat sources (like radiators), and draughts. Florists in Fitzrovia have observed that ambient room temperature between 18–22°C is ideal. Avoid putting arrangements near fresh fruit—ripening fruit releases ethylene gas, which can hasten wilting.
For workplaces, consider rotating arrangements between cooler, shadier spots during hot afternoons, especially during London’s warm summer months. This is a flower care trick our Fitzrovia Flowers team swears by for business clients and larger wedding displays.
To keep your display looking its best, remove any wilted or faded blooms as soon as you spot them. Dying flowers give off gases and foster bacteria that can reduce the vase life of their neighbours. Fitzrovia florists routinely prune arrangements for events and recommend this same practice for home vases.
Gently pinch off faded blooms or use clean snips for thicker stems. This gives remaining flowers more room and resources to stay fresh and vibrant.
Spring & Summer: Blooms are more sensitive to heat and may drink more water. Top up vases daily and move arrangements into a cooler spot if the sun is strong. Spring flowers (like tulips) sometimes continue growing in the vase, so keep water levels just high enough to cover stems and avoid petal decay.
Autumn: Fresh, breezy air can dry blooms, especially if placed near windows. Monitor water levels and avoid overly dry or drafty rooms. Rustic autumn arrangements with berries or dried accents benefit from gentler handling and less humidity.
Winter: Central heating dries the air and can cause flowers to wilt swiftly. Display arrangements away from radiators and heating vents. Fitzrovia Flowers recommends lightly misting the blooms (not foliage) for extra moisture if your home or business is particularly warm.
Our seasoned Fitzrovia florists have picked up a few extra tricks to give your flowers a longer, brighter vase life:
If you’re responsible for maintaining corporate arrangements or wedding centrepieces, Fitzrovia Flowers recommends preparing a care schedule. Assign a team member or wedding coordinator to check water daily, refresh blooms as needed, and keep arrangements at their best throughout the duration of your event or work week.
For long-lasting displays, ask your local Fitzrovia florist for hardy options such as chrysanthemums and alstroemeria, which hold up particularly well in business and public spaces.
Freshness starts with the source. Fitzrovia Flowers supports local and regional growers, prioritising seasonal selections. This ensures your arrangements arrive at their freshest, with blooms pre-conditioned for longevity. Our florist team cares deeply about every order, and that passion shines through whether we’re delivering to homes, adorning wedding venues, or brightening up offices and receptions across Fitzrovia.
Caring for Fitzrovia flowers is easy when you use these expert-backed tips. Remember the essentials: fresh water, regular trimming, optimal placement, and a little daily TLC. With this guidance from our trusted Fitzrovia florists, your flowers will continue to bloom beautifully, leaving a lasting impression in your home, workplace, or event.
Looking for more personalised Fitzrovia flowers tips? Speak with your florist when you next order—our friendly team is always delighted to share advice tailored to your bouquet or venue’s needs. Let flowers from Fitzrovia Flowers fill your life with beauty, every season of the year!
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